CLASSIC FURTHERS COMMITMENT TO WOMEN IN SPORT
Classic Sportswear is committed to supporting and celebrating women in sport so is thrilled to be getting behind Open Air Live.
For the first time since their historic 2023 FIFA Women’s World Cup™ success, Australian football sensations Alanna Kennedy, Mackenzie Arnold, and Caitlin Foord are reuniting in Sydney for OPEN AIR LIVE – a groundbreaking fan-focused event, offering an exclusive peek into the lives of Australia’s soccer superstars.
Classic is excited to be onboard as a major partner for the event which promises an unmissable opportunity to connect with the Matildas like never before; transporting fans into a thrilling match day atmosphere.
The Open Air Live ball kids will be decked out in the Classic brand as they take to the field to be on hand to assist Alanna, Mackenzie and Caitlin in an exciting live masterclass. The star trio will showcase their extraordinary skills and openly share their personal journeys, illustrious careers, and unforgettable moments on the field.
Classic’s partnership with the event coincides with the announcement of Former Matilda and Founder of The Australian Sportswoman Tracie McGovern, coming onboard as a Classic Sportswear brand ambassador. Tracie will play an integral part in working with the Classic team in the development of wearable technology specifically for women and supporting initiatives for women in sport.
"As the Founder of The Australian Sportswoman, I pride myself on 3 pillars, supporting Australian female athletes and sports teams, promoting women's sporting events, and inspiring the next generation of female athletes. Coming on board with Classic is such a great opportunity to collaborate with a team that aligns with my values, where together we can continue to develop products for elite female athletes and showcase women's sports through creative, fun, and interactive initiatives. I look forward to representing such an iconic brand and introducing Classic to the women of Australia" - McGovern.
Classic Sportswear Managing Director, Warren Carney, says he’s excited to partner with Open Air Live and to announce Tracie McGovern coming onboard as a brand ambassador.
“At Classic we are proud of what we have already been able to achieve in the development of wearable technology garments designed specifically for female athletes. We have worked directly with elite female athletes across multiple sports to drive that outcome, so it’s a natural extension to support an event like Open Air Live which showcases a few of our leading Matildas.
We’re also really excited to welcome Tracie onboard as a brand ambassador, it will be invaluable to have access to her experience and knowledge as we further develop tailored products for elite female athletes, and the role Tracie will play in representing our brand values across women in sport” - Classic Managing Director Warren Carney.
2024 will be a big year for Classic and an exciting time for Women in Sport, stay tuned to the social feed here.
